First, a good look at the competition.
To identify the correct set of evaluation criteria, aligned with business objectives, technical limitations and user needs, I started with looking at the main competitors of the client, as indicated by the client themselves and by some market research.
This piece of work gave me the opportunity to learn about the industry, as well as to observe patterns to compare the evaluation against.
Laying the groundwork for a meticulous analysis.
Building a solid baseline.
I then proceeded to identify, with the help of the client, the target audence, creating simple proto-personas that I then used, along selected heuristics, business goals and UX design principles, as a baseline for the audit report.
A simple and effective executive summary.
Being able to refer back to website users, heuristics, Ddsign principles and business goals, with the addition of accessibility guidelines, was fundamental to be able to offer clear, actionable and helpful recommendations. I divided the findings and recommendations in 3 degrees of severity – low, medium and high – so that the client could prioritise and plan phases of intervention.
Once actioned, I received extremely positive feedback on how clear and helpful this piece of work was for the business.
