Concept designs

A mix of three different pages I worked on in the past few months, offering a few examples of different concept designs.

My role

UX Designer

The challenge

Each concept design carried a different set of challenges.

The objectives

Visual precision, enhanced engagement, brand focus, optimised conversion.

Sustainable finance.

An interesting project involving strategy, research and design.

The client: Fintech giant.

The task: concept design for a new web platform.

Key objectives: conveying a positive message of the possible marriage between high-tech finance and sustainability.

Simplifying an enormous content hub.

A fun UI concept that marks the beginning of an ambitious project.

The client: a leader in the tourism industry.

The task: concept design for a new content hub, aimed at clients and partners.

Key objectives: create a simple interface to make a coplex architecture such as a big content hub easy and delightful to use.

An engaging template for PPC campaign pages.

Scrolling animations and microinteractions, serving the engagement enhancement of a landing page.

The client: creative agency.

The task: design of an immersive experiece on a landing page, aimed at enhancing the performance of  a PPC campaign with great potential.

The results: 60% increase in number of engagements; 115% increase in conversion rate.